More Than A Brand
be-YOU-tiful by McE is more than a shop full of pretty things. It's a love letter to individuality, creativity, and self-expression, made real in resin and photography. Every piece we design blends handmade artistry with a bold, inclusive spirit, from artisan jewelry and figurines to original photography and custom work. We build for people who are a little different and completely themselves, and we wouldn't have it any other way.
Come As You Are
There's no dress code here, and no mold to fit. be-YOU-tiful by McE is for the bold, the colorful, the a-little-different, and anyone who'd rather take up space than disappear into the crowd. We design for self-expression first, so whatever you're drawn to is exactly right, because it's you. This is an open, come-as-you-are kind of place, and there's room here for all of it.
Keep Up With The Weird
New pieces, works in progress, and the occasional resin experiment gone right all land on our Facebook and Instagram first. If you like watching things get made, want first look at limited runs, or just enjoy a little color on your feed, come follow along. We love seeing our pieces out in the world, so tag us when yours arrives. We'll be watching for it.
Meet Mickey & Wendy
be-YOU-tiful by McE is the two of us: Mickey and Wendy Goehler-Epstein, a husband-and-wife team who never actually planned on starting a brand.
It began in our basement with resin, music, and no interest in blending in. Mickey kept making pieces that were a little weird, a little different, and completely him. Wendy watched it happen and realized this wasn't just a hobby, it was a language, a way of saying who you are without needing a single word.
So we turned that spark into something we could share. Today, Mickey shapes and pours every piece by hand while Wendy shapes the story around it, and together we make things for people who'd rather stand out than blend in.